AT&T is a behemoth of a brand.
With the acquisition of entertainment conglomerates like Time Warner, HBO and DIRECTV—AT&T has grown beyond telecom and is now a massive multimedia company. Critical Mass controls the digital campaigns for all of AT&T’s lines of businesses which means scripting for OLV and pre-roll, social post copy and content writing as well as all other digital executions. Below are a variety of videos showcasing some of the work from 2018 and 2019.
Sizzle reels featuring full campaigns.
DIRECTV NOW DVR Pre-roll and banners
DIRECTV Social IG Stories
Geo-targeted offer OLV