AT&T is a behemoth of a brand.

With the acquisition of entertainment conglomerates like Time Warner, HBO and DIRECTV—AT&T has grown beyond telecom and is now a massive multimedia company. Critical Mass controls the digital campaigns for all of AT&T’s lines of businesses which means scripting for OLV and pre-roll, social post copy and content writing as well as all other digital executions. Below are a variety of videos showcasing some of the work from 2018 and 2019.

Sizzle reels featuring full campaigns.

Case studies

DIRECTV NOW DVR Pre-roll and banners

DIRECTV Social IG Stories

Geo-targeted offer OLV