Consolidated Communications is a nation-wide internet provider. They are quickly acquiring smaller internet companies throughout the US and wanted a :30s TV spot that promoted their One Gig Internet in a fun and colorful way.
IDEA: The client really wanted a fast paced and colorful spot that engaged viewers and also explains why having a full gig of internet is useful.
COPY: This copy was focused around the idea of 'living the gig'. We wanted to keep the copy simple and direct so the benefits of the gig were clearly understood while also keeping it fun. Plus, we really wanted to have a goat party on set.