Beards are on the rise. My partner Sarah Geraci and I decided to utilize this trend for our Gillette Fusion Power Glide razor campaign.
IDEA: Your Beard shows your strength and your inner beast. To showcase this, I illustrated facial hair that could express a man's inner beast.
COPY: The copy in this piece is poetic and strong. We wanted to hit those manly men on a deeper lever than just telling them about maintaining their facial hair.