A team of two art directors and I were given the task of creating a Welcome Kit to place in the rooms of Orlando timeshare homes.
Fun update: This won a Silver Addy at the 2015 orlando Addys!
IDEA: We wanted to reach the children in these families and give them some things to do in the homes at night or during the thunderstorms Florida summers are known for.
COPY: The copy for this kit encompassed everything from the name of the kit to fun facts and trivia about the Disney parks. I wanted the copy to feel friendly, as a Disney item should, and I also wanted every piece of copy to lead the consumer to the theme parks. I did this by giving hints of insider info to not only get them into the parks but give them a specific thing they "must see" before leaving Orlando.
This welcome kit will be placed in over 50,000 timeshare homes in Orlando this year!