Disney's Animal Kingdom is known for their wildlife experiences. This year they are creating a new Guest Experience that takes you through the sights, sounds, smells and tastes of Africa.
IDEA: This experience needed a name that conveyed the idea of the senses while not being too specific.
COPY: After a multitude of word clouds and a bunch of weird sounding names, we landed on Sense of Africa. We next worked on logo developments with Art Director Julia Dejoseph . While this logo is not the finalized logo, I still believe it perfectly portrays the name of the tour.