Disney's Animal Kingdom is known for their wildlife experiences. This year they are creating a new Guest Experience that takes you behind the scenes to work along side the Elephant Keepers of the Park.
IDEA: This experience needed a name that will capture the guest's attention while also telling him/her exactly what they would be doing during the 'tour'.
COPY: After hundreds of word explorations and awful puns my team and I decided on 'Caring for Giants: An elephant keeper experience. We next worked on logo developments with Art Director Julia Dejoseph .
This tour began this year!