The Nissan Leaf is a tiny, eco-friendly car. Due to this, I decided to make a campaign entirely based on tiny media. I call it a "Tiny Takeover".
IDEA: Due to its tiny footprint, the Leaf gets along with and becomes a part of nature. I decided to use media that would reach a millennial audience who are purchasing their first car.
COPY: Because this campaign is so itty bitty it does not lend itself well to copy heavy ads. I chose to keep it extremely simple with a tiny tagline and let the graphics do the rest of the talking.