Each year, The Niello Company hosts their annual Concours Car Show. This year we were lucky enough to have a nine page spread in their program. We wanted to do something different than other program ads. Something that people would take the time to show their friends.
IDEA: My Art Direction partner Brian Hellam and I started this concept thinking about what car enthusiasts love to do, drive. To take this one step farther than flowing copy and pretty photos we used the augmented reality app Aurasma. Aurasma allowed us to place videos about The Niello Company that the consumer could access by just holding their phone over the spreads.
COPY: The copy for this spread was meant to express a car enthusiest's love of the road. Whether they prefer a secluded back road or a busy commuter highway, we wanted them to know that The Niello Company not only understands that love but that they feel it too.