LEGO RACING X F1 ACADEMY

BRANDING AND LAUNCH

In 2026 LEGO Racing is joining the F1 Academy grid!

We wanted to create a look and feel that stood out in racing, kept the playful TOV of the LEGO Brand and packed a punch. We used this branding and TOV to create the launch materials that introduced LEGO Racing and our driver, Esmee Kosterman, to the world. Check it out below and get pumped for the 2026 F1 Academy season!