These videos are used on the Disney Parks & Resorts Youtube Channel to give Guests a look into Walt Disney World's Resorts. I wrote the scripts and aided in the production of these videos. Here are just a few.

Cover Goofy Illustration by Sarah Swenson.

The Walt Disney World branding team wanted a new look and feel for all of the Annual Passholder communications. I worked along with art director Sarah Swenson , who took the reigns creating this stunning look and feel, while I created a tone and voice to the project.

Passholders know exactly what they want from their Annual Pass, everything Disney. We stuck to a simple color palate and vintage characters to hit these Disney lovers right in the nostalgia.

COPY DEEP DIVE: Old Passholder communications copy was very sterile. Headlines like, "SAVE $XX.XX ON RENEWALS!" were all around and usually topped the 1990 style fake letter. To bring this work up to date, we condensed the content to be snackable and concise.

This is now used on all Walt Disney World Annual Passholder tactics to date.